Photo to GIF, for a shop, means one still becomes a loop a buyer can see on a listing, in a post, or in an email. You do not need a second photo shoot. You need the packshot you already trust, a short motion, and two files: a GIF and an MP4.
What you upload
Use a clear product photo, JPG, PNG, or WebP, up to 10 MB. A plain background keeps the motion on the item. If a marketplace slot is square, 4:5, or 9:16, crop to that shape first. The tool also asks you to pick the frame so you remember which file you are making.
What you get
- A 3 or 5 second MP4 for Shopify product media and for Etsy’s listing video, when the length matches Etsy’s current rule.
- A GIF made from that video for email and for places that still want an image.
- Six motions: rotate, zoom, gloss, float, orbit, and reveal.
- Two free standard animations, watermarked. Paid credits remove the watermark.
Where the GIF is the wrong file
Shopify’s product video slot wants a video file, not a GIF. Etsy’s listing video is also a video, with a published maximum of 15 seconds. Amazon’s shoppable video article describes clips of 1 to 12 minutes. Use the GIF where an image is allowed. Use the MP4 where a video is required. Read the size guide before you upload a stack of SKUs.
Questions
How do I turn a product photo into a GIF?
Upload the photo, choose a motion and a length, and download the GIF. The same job also gives you an MP4.
Is the first try free?
Two standard animations are free and carry a watermark. The next one asks you to sign in and use credits.
Will the label stay the same?
The animation starts from your photo and is meant to leave the product unchanged. Preview it. If the print moved, do not publish that file.
Can I post the same clip on TikTok?
Choose 9:16 and download the MP4. TikTok wants video, not the GIF.